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According to the relevant data show that the market share is huge in China, and with the surge in the real estate market, as well as the growing awareness of consumer culture, stainless steel doors to meet the needs of different levels.
Stainless steel door will never rust as a selling point, color is bright, stainless steel flower-veneer, unique, able to match different room styles. Compared to General security door, broke through the same situation, increased softness and combined forms, not only protecting the safety of indoor living, but also to meet the indoor culture of human mental enjoyment of style. Inside and outside-and consumer home entrance door of choice!
Real estate developers are keeping pace with, according to the market demand, select stainless steel gate as the entrance door, the planning level of the House as a whole greatly enhanced, and evenly to each House cost only hundreds of dollars. In recent years, with human security and decoration of the residential grade requirements of increasingly high, developers are very clearly demonstrated the demand for stainless steel door.
I predicted that stainless steel door industry is moving in high-tech, art direction. Many home improvement companies also have stainless steel door line, in order to achieve a better decorative effect, satisfy consumer safety, elegant double bedroom style, more home improvement company as the preferred stainless steel door. We can see that the stainless steel doors in the market demand will increase in the future, it will move in the direction of science and technology, culture.
According to conservative statistics, stainless steel door now in Shanghai, Guangzhou, Shenzhen, Zhejiang and other places in the high-end penetration of decoration field has more than 35%, part of the Villa community of more than 50%, or even the entire community entrance doors made of stainless steel.
Relative to the General mixed entrance doors made of iron or steel, stainless steel door in addition to the other than the features of bright color durable, never rusts, more important is the decision of the uniqueness of the product. Stainless steel door exterior appearance, novel style, elegant Visual effects, color variety is much more rich than normal doors, combining forms, and durable, not only to meet the people’s need for security firm, its beautiful, personalized features the same consumers love. Stainless steel door industry is increasingly technology-intensive to knowledge, science and technology, and art direction.
Indicates that the current market situation, as more consumers on home security and elegant decoration with the dual requirements of increasingly high, many real estate developers have selected the stainless steel door, saving buyers not only removal of old doors do not need to waste, and improving the grade of residential projects, equally to cost less than two dollars per square metre. Developers that need to increase the percentage of has very clearly shown.
Intense competition for the decoration market, home improvement company is constantly trying to attract customers. Due to the characteristics of the stainless steel doors with unique personalized, more decoration company had to act according to the customer request custom stainless steel door. This trend is particularly highlighted in the home improvement market this year, a stainless steel door factory of Yongkang of Zhejiang supply decoration market has exceeded the proportion of 45%, is expected in the future will continue to increase.
“Many consumers ‘ theft ‘ and ‘ metal door ‘ and ‘ steel entrance doors ‘ concepts of confusion and spent ‘ theft ‘ money can’t buy back up to security standards ‘ Wei ‘. “28th in honghuagang district consumer association issuing consumer alerts: reminding the general public, should be more careful when purchasing a security door.
In recent years, some security doors production enterprises in order to escape the quality supervision and management of inspection, seizing some consumers seeking cheaper, security was renamed as the “metal door” or “steel entrance doors” into the market. These reduce the security standards of the “new” product that some consumers mistook do not know the truth “ghost” when “Li Kui”. In order to prevent the general public is poor quality continue to “hoodwinked”, the Association “metal”, “steel entrance doors” and compares real security doors in order to improve identification ability of consumers to raise awareness.
First is the implementation of standards, new security door national standards provided for in the General specifications of security doors, prominent positions in the door by security doors on the code FAM, anti-theft security level and characteristics of enterprise custom 3-part permanently fixed. Security door GB17565-1998 to GB17565-2007 prior to the implementation of standards by April 1.
Secondly, security doors must have enough vandal resistant power. Under the new national standard, security door use tools such as drill, crowbar when destructive test for vulnerable sectors, must be open, insistence that no more than 6 minutes. However, carries out the enterprise standard of “metal door” or “steeldoor” are far short of this standard, quality is far better than the security door, less secure, does not meet security effects.
At the same time, consumer association staff also reminded members of the public, in the purchase invoice must indicate “security” for the event of a dispute when it is available. If printed directly on the invoice is “security”, but the actual provision of business is “metal” or “steel entrance doors”, in accordance with the “regulations on the protection of consumer rights in Guizhou province”, requiring the return and compensation of 1 time.
On November 21, the first “China doors and accessories trade fair” opened in Shanghai Jinshan. China building decoration Association Secretary General Ren Changqing participated in the opening ceremony and revealed at the Conference, my country is one of the world’s largest manufacturer of doors and Windows and use market, had an enormous impact on metal door and window market plastic doors and Windows, but from the market situation, metal doors and Windows before 2011 will still be good growth momentum.
In recent years the national advocate energy conservation and environmental protection, by using plastic doors and Windows are made of plastic, thermal insulation effectiveness, as well as doors and Windows made of insulated noise reduction functions are 30% higher than the other door and window above, therefore, plastic doors and Windows in consumers in the market.
At the same time, interior design from the point of view, not as stiff as the aluminum alloy and plastic materials, cold, easy matches and other decorative materials, you can design a perfect indoor environment.
However, from another perspective, aluminum doors and Windows while not saving energy, but it looks quite scrape, delicate, rich color and not easy to fade, gave people a aluminum alloy doors and Windows that premium Windows and doors very impressed, and is deeply rooted.
Today, aluminum door retail industry mode of the agent is still some businesses generally take business model. For manufacturers, this model is to promote the benefits of manufacturers of products sold in the market, expand enterprise product sales in the market and market share.
Aluminum door enterprises are mostly for the joining and direct mode, generally dominated by franchise monopoly, supplemented by direct marketing. Aluminum door enterprises whether or what kind of business model, aluminum door to the development of the enterprise’s own circumstances in connection with the decision. Branded aluminum door business, what kind of business model better? it’s agents, direct marketing, is also joining? actually, agency, direct marketing, franchise models have their advantages and disadvantages, enterprises should also be made depending on the circumstances in which the right choice.
Direct mode
Direct mode is generally means the manufacturer direct operating terminals store a marketing model, manufacturer directly involved in the operation, investment, management of its terminal retail business forms. Direct Terminal retail business activities are managed directly by the manufacturer. Manufacturers in the terminal management network management activities must be unconditionally subject to the manufacturer’s lead.
Proxy mode
Proxy mode means that manufacturers give the merchant Commission amount, merchant enterprise sales product operations. Operating in this mode, the business agent manufacturers of products and product sales, but businesses are not buying products manufacturers, also does not have ownership of the product. All products are manufacturer, product ownership belongs to all manufacturers, manufacturers based businesses sell products lines give businesses some commissions.
Franchise monopoly model
Franchise monopoly mode, businesses often set up stores, its sales of products can only be the agent of enterprise products, and within the mandate of the manufacturers, engaged in product sales activities. Franchise monopoly’s greatest advantage is: enterprises can bring products to market quickly and accelerate enterprise’s funds from circulation, with the help of join business channel, network expansion can save companies money, reducing investment risk, effective development gaps and penetrating markets. Its defects are: the Alliance Chamber of Commerce according to the product or market demand and adjust product management strategies in the region, if the manufacturer controls not in place, franchisee loyalty would be quite low, agents other enterprise products.
From here, joined monopoly has gradually become the major aluminum doors commonly used by the enterprise sales model. In fact, in the present in finished aluminum door enterprises, mostly taking affiliate and direct marketing model, generally dominated by franchise monopoly, to direct the supplement. Join franchising network number and a large proportion of sales. As consumer brand awareness continues to increase, franchise store mode on the Terminal market will play an increasingly important role.
Star endorsements this years also in development quickly of wood door industry rise, Zhejiang Europe sent door industry and television star Jiang Wenli cooperation, makes its brand fast are upgrade, please Hong Kong star Guan Yong Dutch endorsements of Guangdong sent ya aluminum door, and please Xiang Li endorsements Emperor Aass brand image of Yung Hing door industry, and please Hong Kong martial arts star Yuen Biao endorsements of Xuan nice (Lan Er) aluminum door, and please crosstalk actor Li Jindou endorsements of Zhejiang group Hei door industry. Rosamund Kwan endorsements than wooden door, Eric Tsang agency locks, door and window industry also began to attempt to walk star endorsement line.
The industry believes, wooden door products must be based on ergonomic principles, taking into account the lifestyle and aesthetic appeal, hiring celebrity endorsements are not on impulse, but in the context of the time is ripe to employ consistent images of stars to enhance their brand image. Kenshi lock industry marketing director Zhao Xiangchun said current domestic hardware market confusion, no technical advantage price higher than the technical advantages of the product, so that the consumer is not guaranteed; therefore, the domestic metal business only technology is not enough, more to marketing thought, should strive to do the hardware industry’s leading brands in order to stimulate the industrial upgrading of the industry as a whole.
Products will have a clear position, and advocate for the Association to have inherent degree
Run into invasive exhibition wood goalkeeper products positioning Yu white-collar, and backbone, and elite of “bones fine” class, products modeling heavy elegant, enabled Qian Olympic weightlifting champion Chen Xiaomin do image spokesmen, to people “high, and strong, and forces, and health” of impression, show has wood door first brand of image; television star Jiang Wenli endorsements jiangshan oupai sent door industry, with endorsements Europe sent Cabinet has analogous to of wonderful, Jiang Wenli understanding wife and loving mother image, for brand upgrade up to has unexpected of effect. This is also a dealer manufacturer brand (image representative of the group in the enterprise) to refer to a condition.
Celebrity endorsements only if used properly, can translate into sales, promoting consumer buying, bringing sales
Industry officials knew, brand marketing’s ultimate goal is to transfer the product, the transition to the end consumer hands. Therefore, please star endorsements is will brand marketing transformation for Terminal marketing of a fast way, select in place, promotion activities properly, organization spread and do was good, to “enlargement” of means, improve Terminal consumer groups on Star of favor (or worship), while will products itself of quality and service and the consumption positioning, eventually will transformation for sales force, promoting consumer purchased, upgrade sales. At the same time, and to promote product awareness, reputation of the upgrade, conversely, the position was inappropriate and improper operation, you will help get half or even have a negative effect, affecting sales, gain. Hope that manufacturers could do better on this point, not just in front of the store one easy treasure, put a star publicity picture on the wall.
Recently, there are very few media have published the article how to view the steel doors are toxic, industry and commerce, furniture decoration Association steel doors of the IPCC surveys will be used to verify, in consultation with the expert views, in line with industry responsible manner, make the following statement on the matter.
1, the investigation, the prototype for the article how to identify toxic plastic-steel doors and Windows, except where the context of individual words in a slightly modified, it both recognition and in the related description of specialized terms are identical, we can see that this article is not based on facts, is suspected of deliberately hyped.
2, mentioned in the article “steel wood door material is profile, lead sulfide-bearing” that unrealistic, steel wood doors with wood dominated by wood-frame, steel plates, obvious authors lack of understanding of the basics on steel wood door products.
3, under the joint efforts of enterprises in industry, my first the standard construction steel wood indoor doors has through the Ministry of living built numerous expert audit and national testing agency qualification testing, has been reported living building Department approval, the upcoming release. This shows that steel wood door products has received national recognition.
In view of the above, I would think that this report has seriously gone against the objective fact of the article, I will continue to monitor the situation progress, and reserves the right to investigate its legal liability.
On August 12, 2011 China (Jinan) international door industry Expo in color beautiful of springs Jinan held, this times exhibition by Jinan City people’s Government, and China building decoration Association, and Shandong province economic and information Committee and Shandong province light industry collective associated press joint hosted, Shandong province furniture Association hosting, invited has include Shandong Province Governor Wang Junmin, and Nigeria Qian Governor Daniel Mr zainei of government organ personnel, and at home and abroad industry expert, attracted has Zibo million homes, and Jinan White Crane Group, and Sectors such as Tianmen tengzhou total 203 added outside the province, the provincial famous brand, Zibo tracking furniture and other news media reported.
This times exhibition show has although brand many, but no a does not show with Shandong large based consumer of concept, integration has boutique brand build, and innovation categories build of thought, both cater to has consumer purchased assured, and heart products of psychological, and beyond has current categories design innovation insufficient, and missing innovation personnel of limited, Shandong enterprise through technology innovation, and brand innovation gradually go in has door industry development of forefront.
First, flourishing, Shandong door color colorful
Door industry in Shandong province, especially the wooden door industry as rising star become apparent in the door industry in the country’s territory. Company formation in Jinan, Shandong province, Zibo, Qingdao, tengzhou, four industrial clusters, the shadow of the crisis, Shandong door industry sales have maintained a sustained growth, showing a good momentum of development and vitality of vigorous vitality.
Second, the ebb tide, a closer look at Shandong door industry
As the capital of Shandong province Jinan City, has a strong scientific and technological strength as backing, gathered at the doors of many high level professional designers, planners, most enterprises have higher standards of science and technology research and development team, to create a large number of high-tech, high quality products. Jinan Baihe group door industry, safety doors, double doors, Wu Xin, Jin Yi da door industries, and other famous enterprises as a delegate. Uphold the concept of quality is gold, actively develop innovation, making the gold door industry brand. Shandong White Crane Group as the backbone for tourism, leisure, the furniture industry as a leader, developed into a huge industrial base. Enterprises through science to consolidate resources, deployment of market integration, and advanced management mode of science to benefit, seizing the opportunity, boldly make innovations, make the White Crane Group of consumer groups, by the. Jinan double wooden doors open market limited to technology, product guide home fashion, the companies believe: new products and new technologies are the most important leverage, leverage knowledge only a extensively absorb in a timely manner national trading results of the latest industry to survive in the many door industry brands. Easy door industry has sales, survey, production, installation and after-sales service complete the integration of standardized processes, invested more than 10 million Yuan to introduce advanced equipment and technology in the world, realized the decoration factory, the integration of production of wooden doors. In 2009 the company introduced “keeping doors” concept, focusing on scientific, standardized, standardized management, continuous improvement, innovation, has been lauded by users.
Doing business is the same reason. First learn how to make a little money to learn to make money. Do small businesses, can develop into big business. Door industry in recent years as China’s rapid development, China’s door market increasingly competitive, and growing homogenization of competition, the market profit is being squeezed more and more weak. How small and medium enterprises in the door to survive in the cracks, then the rapid development of enterprises need to clarify good ideas.
Development of appropriate short-term goals and plans
According to a large number of survey analysis found that many small and medium enterprises has its own door ambition, the slogan must call: X years, so go ahead in the industry, how much stronger! At first glance, yes. Has a very long-term plans, there is the kind of bigger and stronger momentum. However, in-depth talk about, is how much the target for this month and next month there are any plans involving real or something almost can not tell.
Five years ago, I visited a newly established factory when the factory boss admits: “Our current goal is to survive, year 3000 Tang is our goal.”
A few years later at the plant on the fifth anniversary celebration, the boss says: “Our goal is 3000 tang next month.” Tang to produce 3,000 per month from 3000 tang, the company well to achieve their short-term goals. Suppose the original set up processing plants in the beginning, they look to develop goals Tang 3000 per month, without a corresponding short-term goals, I believe the result is quite slim.
Focus on “management system + corporate culture”
With the labor shortage intensifies, as more labor-intensive small and medium enterprises are facing the door hard labor problem. Few people or no one to work, and in order to retain employees, many employers also try a thought. So a small business owner complained: “In order to retain them, I want to find a way, for example: Paul at the end of valuation; length of service awards; Performance Award; full attendance award; elderly introduced new awards; overtime beyond 8 hours. Still in factory set up a billiards room, karaoke OK, and so on, but the workers still have to go. ”
I believe that improving business environment and facilities, such as pool tables, karaoke OK, and so of course, is a way to attract employees, but only these are not enough, it should keep the problem from a fundamental solution.
To find a way to keep people apart from the material rewards and hardware facilities, more importantly, to make employees happy in the enterprise to work, and help employees realize their life values. In addition, companies need to establish their own talent pool, because good employees are trained in the. Although SMEs have become the cultural theorists of a hot, but the door in the small and medium enterprises in the cultural consciousness building is still in the initial stage, is still far can not meet the requirements of the times. And to create appropriate, their own corporate culture is an indispensable factor in business growth.
Technology “change”
Companies need to innovate, this is cliche, but really are not many companies can do. For SMEs, innovation if it can do, most likely in the efficiency of large enterprises with a higher out low.
Innovation will certainly be put, the ability to obtain future investment returns? Can get much in return? For businesses, this is probably the key.
The success of technological innovation, enterprises can obtain a certain extent, differences in interests, establish a certain relative competitive advantage. SMEs in order to maintain competition in the market and seize the initiative, only continued to innovate. The current reality is that while emphasis on independent research and development of SMEs, because the market has been proven countless times, not the core technology and products, you can not stand firm; the other hand, suffer from weak and unable to carry out independent research and development.
To multidimensional innovation, while small and medium enterprises can independently gate innovation, on the other hand can not be completely rejected and gates enterprise cooperation. If a cooperative approach, innovative time and cost will be greatly reduced and reduced.
Recently I visited a factory Steel Security Door to see the factory workers cut off the board are actually middle-aged women. The factory owner, who until last year, a number of skilled workers are also hired to do, but difficult to recruit workers this year, plus the cost is too high, they developed this on their own machines, skilled workers can not operate. These women average one hour for every two people can produce a 51 door frames door, worth a Shanghao few skilled workers. Moreover, the wages of less skilled women 1 / 3, reduces the cost, of course, a more competitive market.
It seems, technological innovation is indeed a powerful weapon to deal with rising costs, especially for SMEs, even more so. Even a small innovation, cost savings will be for the enterprise. Even if only a small cost savings, but also a good start, make a little money is big money as a part of.
Recently, the writer from urban households with firms and home improvement companies recognize the wineglass doors and Windows, although the decoration has entered the twelve weeks season, but in comparison using a comparable time period last year, the marketplace place nevertheless appears cool. writer stores see numerous doors and house windows inside the urban areas, much more in-store employees than on-site customers, sit and chat with different employees getting idle.
And in comparison using a comparable time period last year, choose the solitary decoration below much less 10%-20%. ‘ Mingjiang decoration design and design director Zhang Qi informed this reporter, ‘ purchase amount is a good offer better than last year, along also minimizes 20%. ‘ this could be also recognized with a huge majority of home decoration wineglass doors and Windows. Other businessmen said: “has turn in to the celebration wound along shortly after the may day, site visitors decreased practically liangsancheng, and most using the buyers appear generally to determine amount of orders. ”
Why, then, this year’s summer time home improvement market place would endure snubbed wineglass doors and Windows? marketplace analysis, market place regulation and decoration ideas inherent in local community could possibly be the principal reason.
Downstream sectors as genuine estate, home improvement market place inevitably away from your impact with this time period of your time the home market place regulation. As countrywide genuine estate regulation plan released one shortly after another, presently appears inside the home market place near to much more or much less a wait-and-see mood, have much less people to purchase a House, renovated people will not. considerable home prices, purchasers are not comfy for different funds, purchased a home can only be found out shortly after guerrillas straightforward decoration, there is no even more financial energy searching for normal home improvement company.
Public attitudes are equally inherent in “power”. home improvement company’s biggest power lies inside the design and design and ensure the terrific quality using the layers, therefore major to the masters believe that picking home improvement institution worth is high, not cost. different masters adhere to conventional customs, that summer time is not appropriate for decoration, decoration is generally many terrific inside the summer.
Before the marketplace place downturn, analysts, institution masters may consider the initiative, with much more preferential worth and terrific good quality options to attract much more customer eyeballs. In addition, may also vigorously publicize benefits of decoration inside the summer, and steadily alter people’s ideas, started to be renovated inside the summer time season, make breakthroughs inside the growth using the sensation of freshness.
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