Star endorsements this years also in development quickly of wood door industry rise, Zhejiang Europe sent door industry and television star Jiang Wenli cooperation, makes its brand fast are upgrade, please Hong Kong star Guan Yong Dutch endorsements of Guangdong sent ya aluminum door, and please Xiang Li endorsements Emperor Aass brand image of Yung Hing door industry, and please Hong Kong martial arts star Yuen Biao endorsements of Xuan nice (Lan Er) aluminum door, and please crosstalk actor Li Jindou endorsements of Zhejiang group Hei door industry. Rosamund Kwan endorsements than wooden door, Eric Tsang agency locks, door and window industry also began to attempt to walk star endorsement line.
The industry believes, wooden door products must be based on ergonomic principles, taking into account the lifestyle and aesthetic appeal, hiring celebrity endorsements are not on impulse, but in the context of the time is ripe to employ consistent images of stars to enhance their brand image. Kenshi lock industry marketing director Zhao Xiangchun said current domestic hardware market confusion, no technical advantage price higher than the technical advantages of the product, so that the consumer is not guaranteed; therefore, the domestic metal business only technology is not enough, more to marketing thought, should strive to do the hardware industry’s leading brands in order to stimulate the industrial upgrading of the industry as a whole.
Products will have a clear position, and advocate for the Association to have inherent degree
Run into invasive exhibition wood goalkeeper products positioning Yu white-collar, and backbone, and elite of “bones fine” class, products modeling heavy elegant, enabled Qian Olympic weightlifting champion Chen Xiaomin do image spokesmen, to people “high, and strong, and forces, and health” of impression, show has wood door first brand of image; television star Jiang Wenli endorsements jiangshan oupai sent door industry, with endorsements Europe sent Cabinet has analogous to of wonderful, Jiang Wenli understanding wife and loving mother image, for brand upgrade up to has unexpected of effect. This is also a dealer manufacturer brand (image representative of the group in the enterprise) to refer to a condition.
Celebrity endorsements only if used properly, can translate into sales, promoting consumer buying, bringing sales
Industry officials knew, brand marketing’s ultimate goal is to transfer the product, the transition to the end consumer hands. Therefore, please star endorsements is will brand marketing transformation for Terminal marketing of a fast way, select in place, promotion activities properly, organization spread and do was good, to “enlargement” of means, improve Terminal consumer groups on Star of favor (or worship), while will products itself of quality and service and the consumption positioning, eventually will transformation for sales force, promoting consumer purchased, upgrade sales. At the same time, and to promote product awareness, reputation of the upgrade, conversely, the position was inappropriate and improper operation, you will help get half or even have a negative effect, affecting sales, gain. Hope that manufacturers could do better on this point, not just in front of the store one easy treasure, put a star publicity picture on the wall.
